

My Role
Team




Timeline & Status
Context & Problem
Solution
The solution involves the creation of platform-specific experiences designed to align with the research and investigative behaviors of Gen Z news readers who primarily engage with content on mobile devices.
Metrics in Focus
MAUs
Increasing the share of Gen-Z
users on platform
CTR
Clicks on suggested
topics, for discovery
NPS
PWA to be a more intuitive
and accessible interface.
HIGHLIGHTS
The future of news – adaptable to all audiences and behaviors



CONCEPT 1
AI Features & Triggers
Eris is your personal AI news buddy, you can tag, share and chat with Eris to know more about any incident.

In the distributed social media fabric, Eris can be integrated into all current and upcoming social media platforms.

CONCEPT 2
Bite-sized crumbs that give you a 360 degree view of an article just in a few scrolls. This experience is focused on the exploration and understanding phase.
Grasp quicker, from multiple lenses


Impact
Learnings & Reflections
Deep research into news reading habits and other Gen Z behaviors provided the key to the solution.
Gen AI was the highlight to scale both concepts (To answer questions, provide context, create illustrations in articles, and fetch relevant articles from socials)
The project also provides insight into the gaps in the current and desired experience for Gen Z.