My Role
Team


Timeline & Status
Context & Problem
Solution
We implemented a two-phase onboarding strategy. In Phase 1, users were guided to the right flow out of 20+ options based on Code Literacy, Platforms, and Plugins. Phase 2 concentrated on educating users for optimal paid conversions.
Business Impact
10X
6X
50%
Completed Phase 2
PHASE 1 HIGHLIGHTS

We decided to branch the onboarding into 2 flows, a direct approach for developers and a more handheld approach for no-code users. We
also launched plugins for webflow, wordpress and GTM to expedite the install process

PIVOT


PHASE 2 HIGHLIGHTS

Including adding a comment and adding users as part of the onboarding itself helped people complete the steps in one go
(Goal Gradient Effect)
A Checklist is introduced to keep a check on user progress, This is implemented both in the portal as well as the website itself


Impact
Learnings & Reflections
Developed a framework for dissecting onboarding to aid developer understanding.
Learnt about the code system design and component library from developers
Setting constraints and priorities was crucial for the project's size.
Applied contextual design based on the Jobs-to-be-done framework.