Superflow Drive

Superflow Drive

Superflow, originally designed for websites, now expands support for PDFs, videos, lottie and images in its latest release, enhancing collaboration across diverse project formats.

Superflow, originally designed for websites, now expands support for PDFs, videos, lottie and images in its latest release, enhancing collaboration across diverse project formats.

My Role

Lead Designer — Feature Scoping, Research, User Flows, Interaction Design, Visual Design, Prototyping, Testing

Lead Designer — Feature Scoping, Research, User Flows, Interaction Design, Visual Design, Prototyping, Testing

Team

Timeline & Status

4 Weeks, In Production

4 Weeks, In Production

Context & Problem

Superflow, a Velt (YC 22) sub-brand, enables collaboration features on websites and web apps, specifically targeting agencies that serve multiple clients to expedite project delivery.

Superflow, a Velt (YC 22) sub-brand, enables collaboration features on websites and web apps, specifically targeting agencies that serve multiple clients to expedite project delivery.

Superflow was mainly designed for websites, but since websites consist of various asset types like videos, images, and documents, the lack of collaboration features for these assets created a communication gap between the Superflow platform and the various assets slowing down creators.

Superflow was mainly designed for websites, but since websites consist of various asset types like videos, images, and documents, the lack of collaboration features for these assets created a communication gap between the Superflow platform and the various assets slowing down creators.

Solution

Superflow Drive, is a one stop solution integrated in the web-portal enabling agencies to collaborate across file types centralizing client feedback, this feature also helps Superflow grow faster expanding the scope of the product

Superflow Drive, is a one stop solution integrated in the web-portal enabling agencies to collaborate across file types centralizing client feedback, this feature also helps Superflow grow faster expanding the scope of the product

Business Impact

3X

Lesser CAC

Lesser CAC

2X

Website Traffic

Website Traffic

15%

Upgraded Plans

Upgraded Plans

HIGHLIGHTS

The future of collaboration with Superflow — now enabled on all file types ensuring swift and efficient workflows, simplifying client collaboration for agencies.

The future of collaboration with Superflow — now enabled on all file types ensuring swift and efficient workflows, simplifying client collaboration for agencies.

User Flow (Onboarding & Discovery)

User Flow (Onboarding & Discovery)

To enhance conversion rates at the top of the funnel, we implemented a phased onboarding approach. Analytics revealed that customers who engage by commenting, adding collaborators, and assigning tasks are four times more likely to convert.

To enhance conversion rates at the top of the funnel, we implemented a phased onboarding approach. Analytics revealed that customers who engage by commenting, adding collaborators, and assigning tasks are four times more likely to convert.

Upload Page for Drive

Upload Page for Drive

We realized the most crucial page to complete Phase 1 was the upload page, we decided to make the upload experience magical to reduce dropoffs on this page (Impact to be measured)

We realized the most crucial page to complete Phase 1 was the upload page, we decided to make the upload experience magical to reduce dropoffs on this page (Impact to be measured)

Quick Tips: Progressive Onboarding for better conversions

Quick Tips: Progressive Onboarding for better conversions

Bite-sized Tooltips that guide you through the platform, making learning seamless and efficient.

Bite-sized Tooltips that guide you through the platform, making learning seamless and efficient.

Collaboration on Videos (Dark Mode)

Collaboration on Videos (Dark Mode)

High Churn Formats like Videos, Lottie and Image were designed in a fullscreen, immersive view which helps the users give pin point feedback. Comments and reactions are placed on the seek timeline for quick discovery.

High Churn Formats like Videos, Lottie and Image were designed in a fullscreen, immersive view which helps the users give pin point feedback. Comments and reactions are placed on the seek timeline for quick discovery.

Collaboration on PDF

Collaboration on PDF

PDFs are text-centric, often in letter/A4 format, primarily used for collaborative copy work. Comments, in stream mode (on the side), ensure convenient reading of both comments and the PDF content.

PDFs are text-centric, often in letter/A4 format, primarily used for collaborative copy work. Comments, in stream mode (on the side), ensure convenient reading of both comments and the PDF content.

Collaboration on Mobile

Collaboration on Mobile

45% of our user base engages with comments on mobile, swiftly responding to feedback. We anticipate even higher interaction rates for high-churn formats.

45% of our user base engages with comments on mobile, swiftly responding to feedback. We anticipate even higher interaction rates for high-churn formats.

Impact

Superflow Drive represents a significant move towards broadening product offerings and facilitating seamless collaboration between agencies and clients across various file formats. The aim is to simplify the process of providing feedback, ultimately streamlining the collaborative workflow.

Superflow Drive represents a significant move towards broadening product offerings and facilitating seamless collaboration between agencies and clients across various file formats. The aim is to simplify the process of providing feedback, ultimately streamlining the collaborative workflow.

Integrating high-volume formats like images and videos leads to a notable decrease in Customer Acquisition Cost (CAC), directly contributing to expanding the top of the funnel. Progressive onboarding and customized editors tailored to each format serve as catalysts for increased conversions.

Integrating high-volume formats like images and videos leads to a notable decrease in Customer Acquisition Cost (CAC), directly contributing to expanding the top of the funnel. Progressive onboarding and customized editors tailored to each format serve as catalysts for increased conversions.

Learnings & Reflections

  • A pivotal moment in my design career: researching, designing, and handing off a new product vertical from 0-1 for Superflow.

  • Observing user habits and client-customer lifecycles was key to find Product Market Fit (PMF)

  • Data Driven Design: Onboarding was designed based on insights from exsiting customers who converted successfully in the past.

  • Developing Drive Upload Pages with intricate animations required close collaboration with the engineering team.

  • A pivotal moment in my design career: researching, designing, and handing off a new product vertical from 0-1 for Superflow.

  • Observing user habits and client-customer lifecycles was key to find Product Market Fit (PMF)

  • Data Driven Design: Onboarding was designed based on insights from exsiting customers who converted successfully in the past.

  • Developing Drive Upload Pages with intricate animations required close collaboration with the engineering team.